Marketo Marketing Software Discussion with Phil Fernandez
Phil Fernandez, CEO of Marketo, explains Revenue Performance Management (RPM), how it solves the business problem of revenue growth, how it brings both visibility and predictability to revenue progress (or lack thereof), how to get started deploying an RPM strategy, and the benefits derived from Revenue Performance Management success, including a 20 to 40% increase in revenue performance.
Average rating: 3.5 (from 75 votes)
Understanding Marketo's Revenue Performance Management
